Embracing the Unconventional at the LACC
Dec 2, 2014
Los Angeles, CA (December 2, 2014) – AEG Facilities’ Los Angeles Convention Center (LACC) is proud to offer clients and guests versatile, flexible space capable of accommodating a myriad of events ranging from equestrian competitions to celebrity-studded celebrations such as the Emmy® Awards Governors Ball. With the end of 2014 fast approaching, the LACC has hosted over 350 events, several of which showcase the transformative capabilities of the facility to hold events not typically hosted at convention centers.
“We are very fortunate at the Los Angeles Convention Center to have both the physical space as well as a talented and dedicated team that can help our clients’ event vision come alive,” noted Brad Gessner, Senior Vice President and General Manager of the LACC. “This year especially we’ve hosted very unconventional events for the Convention Center such as the Southern California Volleyball Association (SCVA) Junior National Qualifier, which converted the LACC into 80 competition volleyball courts and facilitated 6,000 matches over two weekends in March as well as the high-profile Longines Los Angeles Masters Grand Slam equestrian competition, which brought the world’s best riders and show horses to the LACC in September,” Gessner concluded.
The Longines Los Angeles Masters Grand Slam utilized the LACC’s Kentia Hall as a space to quarantine and house over 100 of the world’s best show horses for over a week. The Center’s South Hall was transformed into a top-notch competition arena, complete with bleacher stands, an art gallery showcase, and designer brand vendors, highlighting the LACC’s ability to successfully host unique and challenging events.
Given the LACC’s proximity to Hollywood, the Center is also home to annual celebrations such as the Emmy® Awards Governors Ball, which draws the entertainment industry’s top talent to the venue. Rolling out the red carpet is only a small component of the transformation that occurs when the halls are dressed in high-end décor and the ambience is that of an upscale, boutique space.
In addition to entertainment industry events, the LACC’s prime location also makes for a desirable filming space for major films, TV shows, and commercials. The LACC has appeared in various productions, frequently as the backdrop for airport, shopping mall, parking garage, tunnel, or electrical room scenes. Since AEG Facilities took over management of the LACC, filming activity has increased by over 30%.
“We are excited to host many more of these ‘unconventional’ events in the future and we’re ready for 2015!” stated Carisa Malanum, Vice President of Event Services at the LACC.
Photos available via dropbox.
About the Los Angeles Convention Center
The Los Angeles Convention Center (LACC) is one of the most technologically advanced convention and exhibition centers in the world. Operated by AEG Facilities, the LACC attracts more than 2.5 million visitors annually and is renowned internationally as a prime site for conventions, trade shows and exhibitions. An integral economic component to the Southern California area, total sales from client secondary spending tops $1.1 billion annually, generating and sustaining over 12,000 local jobs. LACC is a model environmental-friendly facility, holding the prestigious US Green Building Council’s LEED-EB GOLD Certification. LACC is also a Bronze Level recipient of the California Award for Performance Excellence (CAPE), Eureka Award. For more information, please visit lacclink.com.
About AEG Facilities
AEG, a wholly owned subsidiary of the Anschutz Company, is the leading sports, entertainment and venue operator in the world. AEG Facilities, a stand-alone affiliate of AEG, owns, operates or consults with more than 100 of the industry’s preeminent venues worldwide, across five continents, providing complete venue management, as well as specialized programs in operations, guest services, ticketing, booking, sales and marketing. AEG Facilities also provides resources and access to other AEG-affiliated entities, including live event producer, AEG Live, AEG Global Partnerships, AEG Development, AEG 1Earth, AEG Encore and AEG Creative to support the success of AEG venues and events across the globe. For more information, please visit aegworldwide.com.
Los Angeles Convention Center