ASM Global

ASM Global was formed from the merger of AEG Facilities and SMG in October 2019 creating a venue management powerhouse that spans five continents, 14 countries and more than 300 of the world’s most prestigious arenas, stadiums, convention and exhibit centers, and performing arts venues. Operated by ASM Global, the Los Angeles Convention Center attracts more than 2 million visitors annually and is renowned internationally as a leading destination for conventions, trade shows, and exhibitions.

To learn more about ASM Global and the exciting new ways we can serve you, click here to visit our website.

Staff Listing

The Los Angeles Convention Center’s goal is to create and execute outstanding events from beginning to end. Our team of experts provides a wealth of knowledge and experience coupled with world-class customer service to ensure the success of every event held at the Los Angeles Convention Center. Our dedicated Event Managers assist you and your team in all key areas ranging from initial planning to facilitating site visits and meetings to proactively identifying potential red flags and resolving any concerns. We invite you to discover why meeting planners and attendees alike consistently rank our staff as one of the best in the industry. To find out how our commitment to excellence aligns with your event goals, please see the contact information for each of our sales and events staff below or contact us.



Executive Team

Ben Zarhoud, CPA

Interim General Manager

Scott Banks

Vice President, Security & Guest Services

Estella Flores, CVP

Vice President, Operations

Carisa Norton, CMP, CVP

Vice President, Event Services

Nancy Walker

Vice President, Sales & Marketing

Anthony Perez

Director, Human Resources


SALES & MARKETING TEAM                              

Nancy Walker

VP, Sales & Marketing


Adrienne Hall

Senior Sales & Marketing Manager

Kitty Silbereich

Senior Sales Manager

Mayra Alfaro

Sales Specialist



EVENT SERVICES TEAM                              

Carisa Norton, CMP, CVP

VP, Event Services


Valerie Sayeg

Senior Event Manager

Sean Najarro

Event Manager

Richard Serna

Event Manager