Los Angeles Convention Center Launches New Website & Revamps Social Media Marketing
Oct 14, 2014
LOS ANGELES CONVENTION CENTER LAUNCHES NEW WEBSITE &REVAMPS SOCIAL MEDIA MARKETING
Los Angeles, CA (October 14, 2014) – AEG Facilities’ Los Angeles Convention Center (LACC) is pleased to announce the launch of its new website lacclink.com. The new website features extensive content and resources for clients and attendees in a streamlined, functionally and aesthetically appealing interface. This technologically advanced tool serves as a major communication platform for LACC’s clients, guests, employees and partners; creating an intuitive, user-friendly site was crucial to enhancing user experience and engagement.
The LACC website offers numerous resources to clients and guests ranging from basic facts to easy to view and print PDF files with parking, facility and floor plan diagrams to strategically placed photo galleries, demonstrating the transformative power of LACC’s exhibit space. “Enhancing the website is in tandem with our overall commitment to excellence and goal of upgrading the facility on all levels”, said Brad Gessner, Senior Vice President and General Manager of the Los Angeles Convention Center. “We are thrilled to offer our audience a high-functioning, easy to navigate website,” Gessner added.
The website integrates with LACC’s social media accounts, tying in the Convention Center’s social media campaigns, which have become a vital element of the LACC’s marketing plan and provide the audience with real-time updates, green tips, event photos and industry news. The LACC has also introduced mutually beneficial marketing partnerships with its clients in order to boost both event and facility exposure. Clients can now feature extensive event descriptions as well as include event photos on the LACC website, with the option to co-promote the event with LACC via social media. Visit LACC’s website lacclink.com and follow the LACC on social media to witness these successful partnerships in action and stay up-to-date with the LACC!
- Website: lacclink.com
- Twitter: @ConventionLA
- Facebook: facebook.com/ConventionLA
- Instagram: conventioncenterLA
About the Los Angeles Convention Center
The Los Angeles Convention Center (LACC) is one of the most technologically advanced convention and exhibition centers in the world. Operated by AEG Facilities, the LACC attracts more than 2.5 million visitors annually and is renowned internationally as a prime site for conventions, trade shows and exhibitions. An integral economic component to the Southern California area, total sales from client secondary spending tops $1.1 billion annually, generating and sustaining over 12,000 local jobs. LACC is a model environmental-friendly facility, holding the prestigious US Green Building Council’s LEED-EB GOLD Certification. LACC is also a Bronze Level recipient of the California Award for Performance Excellence (CAPE), Eureka Award. For more information, please visit lacclink.com.
About AEG Facilities
AEG, a wholly owned subsidiary of the Anschutz Company, is the leading sports, entertainment and venue operator in the world. AEG Facilities, a stand-alone affiliate of AEG, owns, operates or consults with more than 100 of the industry’s preeminent venues worldwide, across five continents, providing complete venue management, as well as specialized programs in operations, guest services, ticketing, booking, sales and marketing. AEG Facilities also provides resources and access to other AEG-affiliated entities, including live event producer, AEG Live, AEG Global Partnerships, AEG Development, AEG 1Earth, AEG Encore and AEG Creative to support the success of AEG venues and events across the globe. For more information, please visit aegworldwide.com.
Los Angeles Convention Center