Los Angeles Convention Center Receives Award for Strategic Communication Plan
Nov 12, 2020
Los Angeles, CA (November 12, 2020) The Los Angeles Convention Center (LACC), owned by the City of Los Angeles and managed by ASM Global, is pleased to announce the facility’s “Roadmap to Recovery” has been awarded a Platinum MarCom Award for Strategic Communications in the Communications and Public Relations category of “Crisis Communication Plan or Response.”
LACC’s Roadmap to Recovery: We’ll Meet You There is a strategic 41-page action plan developed in response to the COVID-19 pandemic. It is designed to assist event planners as they produce their events through the eventual reopening of the facility. The LACC’s Roadmap to Recovery can be found on the LACC website.
MarCom Awards, administered by the Association of Marketing and Communication Professionals (AMCP), is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. There were over 5,000 entries from 20 countries in the MarCom Awards 2020 competition.
“We are thrilled to be recognized at the platinum level for this prestigious award,” said Ellen Schwartz, General Manager of the Los Angeles Convention Center. “Effective communication with our partners and stakeholders is of paramount importance as we navigate this challenging environment.”
Adds Carisa Norton, VP of Event Services for the LACC, “In the best of times, our clients and contractors require comprehensive information from our team to plan their future events. In these most unusual times, it is even more crucial to provide specifics on how to create a safe environment. Winning this award demonstrates we are committed to successfully communicating these details.”
The Los Angeles Convention Center was the first convention center on the West Coast to be awarded the Global Biorisk Advisory Council® (GBAC) STAR™ accreditation on outbreak prevention, response and recovery. Additionally, the LACC strictly adheres to the ASM Global VenueShield Program ensuring facilities are clean and certified at the highest standards for the safety and health of our co-workers, clients and guests. Communicating the information and protocols that make up these two programs was the basis for the award-winning LACC’s Roadmap to Recovery: We’ll Meet You There strategic plan.
VP, Sales & Marketing
About the Los Angeles Convention Center
The Los Angeles Convention Center (LACC) is renowned internationally as a prime site for conventions, trade shows, and exhibitions. Owned by the City of Los Angeles and professionally managed by ASM Global, the LACC attracts over 2.5 million visitors annually. The facility is an integral economic component to the Southern California area, generating economic benefits through attendee direct and indirect spending and sustaining over 12,500 local jobs. The LACC also remains an enduring symbol of environmental sustainability and social responsibility and is proud to be a LEED® Gold certified facility; For more information, please visit lacclink.com.
About ASM Global
ASM Global is the world’s leading provider of innovative venue services and live experiences. The company was formed by the combination of AEG Facilities and SMG, global leaders in venue and event strategy and management. The company’s elite venue network spans five continents, with a portfolio of more than 300 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. From Aberdeen to Anchorage, and Sydney to Stockholm, its venues connect people through the unique power of live experiences. asmglobal.com
About Marcom Awards
MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization, founded in 1995, consists of several thousand creative professionals. AMCP administers recognition programs, provides judges, rewards outstanding achievement and service to the community, and sets standards for excellence. In the past few years alone, AMCP has contributed more than $250,000 to charitable causes. marcomawards.com